Woof Logo

Logo Design Process

Concept

In this project, I had to create a logo for a fictional company and later incorporate it into advertisements for a fictional product campaign.

I came up with a company called Woof, a lifestyle brand for pets and pet owners.

Design

Sketches

I drew 15 logo ideas on paper, chose the best 5 and used Illustrator to create 5 unique logo icons.

15 Logo Sketches

Black, White and Gray

To those 5 logos I added 3 bullet points explaining the elements behind it and what the logo represented.

5 Best Logos (Black & White and Grayscale)

Color

I created color wordmarks of the 3 best logos in 2 variations:

1. A simple color version logo using Pantone SOLID COATED colors.
2. A complex color version logo with gradients, effects, glows, shadows, some additional 'internal detail, etc.

3 Best Logos: Simple and Complex (Color)

Final Logo

To complete the assignment I chose the final logo i would use for the ad campaign.

Final logos

Ad Campaign

Concept

With the final logo I developed artwork for an advertisement campaign for the fictional Woof company.

I designed 5 versions of the advert:

Since Woof sells lifestyle pet products I came up with a campaign where they would be promoting their new food bowls.

I developed the copy, background art and adapted the wordmark to fit the advert’s colors.

For the food bowl I took a stock image (Adobe Stock) and incorporated the final logo as a pattern.

Final Ad Artwork

Thank you for reading!